Everything about Pharmacy and Pharma Industry.

  Role of medical representative is to create demand for an existing product or launch new product ensuring availability at retailers and stockiest. The role of Medical Representative is very challenging. They represent the total company in a given territory. They have to work hard from morning to midnight at different hospitals, clinics, doctor’s chambers, pharmacies etc. They have to meet with different types of people doctors, nurses, pharmacy owners, clinic’s managers and even sometimes with general people. They have to achieve their target by generating prescriptions. They need to earn knowledge regarding the human body and microbiology. They need to be master in product knowledge, selling skills, communication skills, problem-solving skills, and time management to become a good Medical Representative. RESPONSIBILITIES AND ROLE OF MEDICAL REPRESENTATIVE Launching new products in the market Sales Achievement Customer Support and Customer Service Pharma Product Promotion Market ...

 7 of top 10 drug brands sold in India are from MNCs.

  Over-the-counter medicine is also known as OTC or nonprescription medicine. All these terms refer to medicine that you can buy without a prescription. They are safe and effective when you follow the directions on the label and as directed by your health care professional. In November 2016, India's Drug Consultative Committee announced it was embarking on establishing a definition of drugs which could be dispensed without a prescription.  Prior to this, the general assumption was that any drug which did not fall into a prescription schedule could be purchased without a prescription.  However, the needed definition had not been enacted by early 2018. The lack of a legal definition for OTC drugs has led to this  US$4 billion  market segment being effectively unregulated.

  RCPA stands for  Retail Chemist Prescription Audit.  It’s a sales survey tool which is used to gather the c ompetitor Knowledge.   Retail chemist Prescription Audit is the important concept in pharmaceutical product management and sales management. Pharma distribution network starts from stockist appointed by company.  Stocks then distributed to retail chemists.  When doctor prescribes the product to patient, patients buys at retail chemist.  This way the sales are done.   Here you will find actual consumer is patient and indirect consumer is doctor because he prescribes the product.  You never come in direct contact with consumer. That is why pharma selling is different from other selling.  Here  retailer will stock products of various companies and has got significant role to influence your selling .