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Role of Medical Representative(MR) in Pharma Industry

 Role of medical representative is to create demand for an existing product or launch new product ensuring availability at retailers and stockiest.

The role of Medical Representative is very challenging. They represent the total company in a given territory. They have to work hard from morning to midnight at different hospitals, clinics, doctor’s chambers, pharmacies etc. They have to meet with different types of people doctors, nurses, pharmacy owners, clinic’s managers and even sometimes with general people. They have to achieve their target by generating prescriptions. They need to earn knowledge regarding the human body and microbiology. They need to be master in product knowledge, selling skills, communication skills, problem-solving skills, and time management to become a good Medical Representative.

RESPONSIBILITIES AND ROLE OF MEDICAL REPRESENTATIVE

  • Launching new products in the market
  • Sales Achievement
  • Customer Support and Customer Service
  • Pharma Product Promotion
  • Market Feedback about the product
  • Company Representation
  • Record Keeping and Reporting




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