Skip to main content

What is RCPA in Pharma?

 RCPA stands for Retail Chemist Prescription Audit.  It’s a sales survey tool which is used to gather the competitor Knowledge.  Retail chemist Prescription Audit is the important concept in pharmaceutical product management and sales management.

Pharma distribution network starts from stockist appointed by company.  Stocks then distributed to retail chemists.  When doctor prescribes the product to patient, patients buys at retail chemist.  This way the sales are done.  Here you will find actual consumer is patient and indirect consumer is doctor because he prescribes the product.  You never come in direct contact with consumer. That is why pharma selling is different from other selling. Here retailer will stock products of various companies and has got significant role to influence your selling. 



Comments

Post a Comment

Popular posts from this blog

Quick facts about Pharmacy

  1. Coca-Cola was invented by a   pharmacist named John Pemberton . He carried the jug of the new product down the street to Jacob's Pharmacy where it was sampled and pronounced "excellent" and placed on sale for 5 cents a glass as a soda fountain drink. Another pharmacist, Charles Alderton, invented Dr. Pepper. Pepsi was also invented by a pharmacist, as was Vernor’s Ginger Ale by Detroit pharmacist James Vernor. 2. The first licensed pharmacist set up shop in the French Quarter. Louis Dufilho Jr. of New Orleans became American’s first licensed pharmacist in the early 1800s. Prior to then, you did not need a license to become a pharmacist. 3. The global pharmaceuticals market is worth $300 billion. 4. Benjamin Franklin was a pharmacist, while Agatha Christie was a pharmacy technician. 5. Lipitor is the best-selling drug of all time. It was introduced in 1997 and its patent expired in 2011, making about $125 billion. 6. Insulin is one of the most common me...
Post a Comment
Read more

Top Pharmacy Franchises in India

If you atleast know something about medicines and pharma franchises, this blog is all about that.   For pharmacists and pharmacy students, it's super easy because they have their own drug licenses. If you are a pharmacist then don't wait for a 9 to 5 job. Start your own. So there are some top Pharmacy Franchises in India which you must know. 1:- Apollo Pharmacy Apollo pharmacy is one of the well-known retail pharmacy chains in India. They made 1,150 cores turnover in the last financial year. They have more than 5000 products. Different types of medicines, vitamins, and supplements, baby care, personal care, health foods, oral care, skincare, and over-the-counter (OTC) products. Apollo pharmacy franchise cost: The cost of investment is Rs 5 to 10 lakh rupees and commercial retail space to open the pharmacy store. For open apollo pharmacy contact here: Contact Number: (044) 28245800 | Customer Care Toll-Free No: 1860 500 0101 2:- Medplus Medplus is another big company in the phar...
Post a Comment
Read more