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What is RCPA in Pharma?

 RCPA stands for Retail Chemist Prescription Audit.  It’s a sales survey tool which is used to gather the competitor Knowledge.  Retail chemist Prescription Audit is the important concept in pharmaceutical product management and sales management.

Pharma distribution network starts from stockist appointed by company.  Stocks then distributed to retail chemists.  When doctor prescribes the product to patient, patients buys at retail chemist.  This way the sales are done.  Here you will find actual consumer is patient and indirect consumer is doctor because he prescribes the product.  You never come in direct contact with consumer. That is why pharma selling is different from other selling. Here retailer will stock products of various companies and has got significant role to influence your selling. 



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