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Role of Medical Representative(MR) in Pharma Industry

  Role of medical representative is to create demand for an existing product or launch new product ensuring availability at retailers and stockiest. The role of Medical Representative is very challenging. They represent the total company in a given territory. They have to work hard from morning to midnight at different hospitals, clinics, doctor’s chambers, pharmacies etc. They have to meet with different types of people doctors, nurses, pharmacy owners, clinic’s managers and even sometimes with general people. They have to achieve their target by generating prescriptions. They need to earn knowledge regarding the human body and microbiology. They need to be master in product knowledge, selling skills, communication skills, problem-solving skills, and time management to become a good Medical Representative. RESPONSIBILITIES AND ROLE OF MEDICAL REPRESENTATIVE Launching new products in the market Sales Achievement Customer Support and Customer Service Pharma Product Promotion Market ...
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Top 10 Most Selling Medicines in India

 7 of top 10 drug brands sold in India are from MNCs.
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OTC Medicines

  Over-the-counter medicine is also known as OTC or nonprescription medicine. All these terms refer to medicine that you can buy without a prescription. They are safe and effective when you follow the directions on the label and as directed by your health care professional. In November 2016, India's Drug Consultative Committee announced it was embarking on establishing a definition of drugs which could be dispensed without a prescription.  Prior to this, the general assumption was that any drug which did not fall into a prescription schedule could be purchased without a prescription.  However, the needed definition had not been enacted by early 2018. The lack of a legal definition for OTC drugs has led to this  US$4 billion  market segment being effectively unregulated.
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What is RCPA in Pharma?

  RCPA stands for  Retail Chemist Prescription Audit.  It’s a sales survey tool which is used to gather the c ompetitor Knowledge.   Retail chemist Prescription Audit is the important concept in pharmaceutical product management and sales management. Pharma distribution network starts from stockist appointed by company.  Stocks then distributed to retail chemists.  When doctor prescribes the product to patient, patients buys at retail chemist.  This way the sales are done.   Here you will find actual consumer is patient and indirect consumer is doctor because he prescribes the product.  You never come in direct contact with consumer. That is why pharma selling is different from other selling.  Here  retailer will stock products of various companies and has got significant role to influence your selling . 
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Top 10 Generic Medicine Company

 So in this blog we are going to discuss about top 10 generic companies in India, 1: Cipla 2: Alkem 3: Torrent Pharma 4: Leeford 5: Smart Laboratories 6: Laborate 7: Aristo 8: Mapra Labs 9: Wings 10: Micro Labs
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How much saturated is the Pharmacy Market?

  To break it down Dr. Brown suggests there will be a 20% unemployment rate for   new pharmacy graduates by the year 2018. He utilizes trends in pharmacy employment and education to make projections. There has been a huge growth in pharmacy graduates in the past 15 years. In 2001, new pharmacy graduates totaled 7000 compared to 15,000 annually by 2018. There has been class size growth and many new pharmacy schools opening around the nation causing this dramatic output of new pharmacy graduates. Dr. Brown suggests the pharmacist job market can support about 10-12,000 new graduates a year. That leaves you about 3,000 new graduates without jobs, hence the 20% unemployment rate. New Pharmacy Schools Increase Class Size Growth Pharmacist are working longer into typical retirement years The Great Recession Automation and higher work production Arguments Against Pharmacist Saturation:  The data demonstrates dramatic increase in pharmacy graduates in the past decade. The obvious ...
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Quick facts about Pharmacy

  1. Coca-Cola was invented by a   pharmacist named John Pemberton . He carried the jug of the new product down the street to Jacob's Pharmacy where it was sampled and pronounced "excellent" and placed on sale for 5 cents a glass as a soda fountain drink. Another pharmacist, Charles Alderton, invented Dr. Pepper. Pepsi was also invented by a pharmacist, as was Vernor’s Ginger Ale by Detroit pharmacist James Vernor. 2. The first licensed pharmacist set up shop in the French Quarter. Louis Dufilho Jr. of New Orleans became American’s first licensed pharmacist in the early 1800s. Prior to then, you did not need a license to become a pharmacist. 3. The global pharmaceuticals market is worth $300 billion. 4. Benjamin Franklin was a pharmacist, while Agatha Christie was a pharmacy technician. 5. Lipitor is the best-selling drug of all time. It was introduced in 1997 and its patent expired in 2011, making about $125 billion. 6. Insulin is one of the most common me...
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